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In the DVD series "FIRMS IN GLOBALIZATION"
FOCUS ON CHINA. A FEVERISH BEGINNING.THE MERIAL CASE A DVD PAL
How to get into the Chinese Market? How to organize work in a Joint Venture? How to negotiate with Chinese partners? How to manage cultural differences?
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These are some of these questions that the setting up of Merial SA in China sheds light on. It tells us about an adventure full of hazards and unforeseen events, full of differences in practice, qui-pro-quos and misunderstandings…
A film on the case study of Merial in China (60’)
A bonus on “intercultural management” (25’)
4 themes of analysis for further work (25’)
An index for the selection of the sequences
A DVD in English and French languages
ORDER THE DVD |
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| DVD Contents | |
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The Film Focus on China. A Feverish Beginning. The Merial Case, (60’)
1. Setting up
1.1. From First Contacts to Setting Up
1.2. The JV in Nanchang
1.3. The JVs in Nanjing and Beijing
1.4. Managing a JV
2. Development
2.1. Good Manufacturing Practices
2.2. A New Site
2.3. Playing the Networking Game
3. Disagreements and Misunderstandings
3.1. Conflict within the JV
3.2. Conflict and Misunderstanding at Work
4. Understanding China
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The Bonus (35')
An interview with :
- Anne-Lise SAINT GERAND
Head of Product Development, Merial China
- Monty LEE
Director, Merial China |
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Index
Approvals and Vaccines / Construction Site / Chinese Context / Company History / Uncertainty / Interculturality (Introducing Oneself, Managing relationships, Misunderstandings, Negotiation, Norms and Rules, Reaching Understanding, Synergies, The Chinese “Face”, Time Issues, Translation, Working Together) / JV (Disagreements, Importing/Exporting, Managing a JV, Privatisation, The JV in Beijing, The JV in Nanchang, The JV in Nanjing / Laboratories, offices and Exteriors / Meetings/People involved |
A TRAINING TOOL
To observe a firm adjusting to its evolving context, innovating, entering alliances, and developing into a global network.
For Firms, Managers, Researchers and Students
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How view this DVD ?
The film or the Bonus in their entirety
By chapter
By specific items with the index
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A DVD Pal distributed with an End-User License
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VERSION FRANCAISE - FRENCH VERSION
