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In the DVD series "FIRMS IN GLOBALIZATION"
OPERATION JAPAN. MISSION: TOTAL QUALITY. THE MERIAL CASE DVD PAL
How to get into the Japanese Market? How to organize work in a Joint Venture? How to negotiate with Japanese partners? How to manage cultural differences?
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To our surprise, our business plan completely and utterly failed! It didn’t interest anybody. We had underestimated the difficulties of entering the Japanese market at that time...
(L. Champel - Former CEO and Chairman of Merial S.A.S.)
A film on the case study of Merial in Japan (60’)
4 bonus on “interculturality” (45’)
Themes of analysis for further work (10’)
An index for the selection of the sequences
A DVD in English, French and JAPAN languages
ORDER THE DVD |
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| DVD Contents | |
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The Film Operation Japan. Mission: Total Quality. The Merial Case, (60’)
1. Setting up
1.1. A failed attempt
1.2. An unexpected rebound
2. The creation of a JV
2.1. Organizing
2.2. Understanding
3. From JV to Integrated Subsidiary
4. Japanese Quality
5. Production and sales in today’s Japan
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The Bonus (35')
4 interviews with :
- Tadashi Nagata (Director of R&D Merial Japan)
- Schuichi Ohashi (Development and Judiciary Affairs of the JV)
- Schuichi Sagara (Planning Nippon Zenyaku)
- Bruno Saint Marc (Development and Judiciary Affairs of the JV)
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Index
Cast/History/Interculturality (Communication, Dealing with the Authorities, Individual & Group, Synergies)/Joint Venture (Constitution, Marketing, Organisation, R&D, Official approval)
/Meetings/Nippon Zeniacku Company/Products/Quality/Subsidiary Recalculating Finance (Business-plan, Mergers&Takeovers, Negotiations&Agreements)/Workshops and Offices |
A TRAINING TOOL
To observe a firm adjusting to its evolving context, innovating, entering alliances, and developing into a global network.
For Firms, Managers, Researchers and Students
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How view this DVD ?
The film or the Bonus in their entirety
By chapter
By specific items with the index
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A DVD Pal distributed with an End-User License
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VERSION FRANCAISE - FRENCH VERSION
